On Friday, 16th November 2018, JCDecaux Grace Lake launched Channel Eko, a disruptive media in the Out of Home industry that provides relevant advertisement based on various types of data-feeds such as: time of day, weather and location. The Channel Eko network offers predetermined audiences, ease of buying, guaranteed impacts, no subjectivity, no wastage and proof of play. Channel Eko presently comprises eight digital screens strategically located at strategic points in the Lagos Metropolis.